Weekly Performance Deck

Sin City Diabetics

March 26 – April 1, 2026
Prepared by Melleka Marketing
Google Ads — Account 1
Customer ID: 683-900-5986 | PMAX Website Traffic
Spend
$24.25
Clicks
9
Impressions
410
Conversions
2
CTR
2.20%
CPA
$12.13
Campaign Spend Clicks Impr. Conv. CPA
PMAX | Website Traffic $24.25 9 410 2 $12.13
Google Ads — Account 2
Customer ID: 462-262-4376 | Local PMAX Campaigns
Spend
$806.38
Clicks
86
Impressions
3,889
Conversions
14
CTR
2.21%
CPA
$57.60
Campaign Spend Clicks Impr. Conv. CPA
Local PMAX | General $558.80 66 1,687 11 $50.80
Local PMAX | Expanded $209.78 17 725 2 $104.89
Local PMAX | Wed & Thurs $37.80 3 1,477 1 $37.80
Account 2 Total $806.38 86 3,889 14 $57.60
Meta Ads
Ad Account: act_1087657satisf928879040
Spend
$705.99
Clicks
600
Impressions
28,923
Leads
39
CPL
$15.83
Purchases
17
Campaign Spend Clicks Impr. Result CPA
Lead Campaign — Top 14 States $617.55 410 20,726 39 leads / 17 purch. $15.83 CPL
Local Traffic Dynamic $88.44 190 8,197 Traffic $0.47 CPC
Meta Total $705.99 600 28,923 39
Combined Totals
Google Ads + Meta Ads — all accounts
Google Ads Total
$830.63
95 clicks · 4,299 impr · 16 conversions
Meta Ads Total
$705.99
600 clicks · 28,923 impr · 39 leads
Grand Total
$1,536.62
695 clicks · 33,222 impr · 16 conv + 39 leads
Spring Email Campaigns
3 campaigns in drip mode — spring cleaning theme
Combined Bulk Email Stats
24.21K
Total Sent
10.21K
Accepted
42.1%
8.14K
Delivered
79.7%
871
Opened
1.07%
70
Clicked
0.9%
2.07K
Bounced
20.28%
3
Unsub
0.04%
230
Failed
0.9%
Key Takeaways
Performance highlights and insights
Local PMAX General is the top performer
11 conversions at $50.80 CPA — driving 69% of all Google conversions on 67% of Google spend. Consistently efficient.
Meta Lead Campaign generating 39 leads + 17 purchases
$15.83 cost per lead and $36.33 per purchase across 14 states. Strong dual-conversion performance from a single campaign.
Spring email drips actively sending
All 3 campaigns are in processing — DS4C and Get Fast Cash at ~45% sent, Sin City at 11%. Combined: 871 opens and 70 clicks so far from 8.14K delivered.
Combined ad spend: $1,536.62
Google ($830.63 — 16 conversions) + Meta ($705.99 — 39 leads, 17 purchases). Multi-channel strategy delivering across paid search, PMAX, and social.
Prepared by Melleka Marketing · melleka.com